A company called Mojang AB earned $90 million in 2012. That company owns a popular video game called Minecraft, and they only have 29 employees! Mojang AB brought in more than half the sum of Zynga Inc. Guess how many employees Zynga has? 3,000.⁶ We’re going to continue to see this trend and the power of small. We’ve already been seeing this, and we’re only going to see more of it. Small is indeed the new big.